Digital Marketing

About this course

CEB +3 / UG Internship & Skill Development Programme. Orientation, supervised skill training, practical/field work, project work and final assessment. Digital promotion, content planning and basic analytics. Certificate issue is subject to completion of the configured programme requirements. This is a CEB-issued training/internship certificate unless separately approved by the competent
institution.

Detailed Course Modules & Syllabus
Module 1: Fundamentals of Digital Marketing & Strategy
Overview of digital marketing vs. traditional marketing.

Understanding the digital consumer journey and target audience personas.

Setting up digital marketing goals, KPIs, and content calendar planning.

Module 2: Search Engine Optimization (SEO) & Content Marketing
Introduction to SEO: On-page SEO, Off-page SEO, and technical basics.

Keyword research, search intent, and optimizing website structure.

Content marketing strategy: Blogging, copywriting fundamentals, and engaging social media content.

Module 3: Social Media Marketing & Paid Advertising
Social media platform management (Facebook, Instagram, LinkedIn, and YouTube).

Organic growth strategies, community management, and creative asset design.

Introduction to paid ads (Meta Ads / Google Ads): Campaign setup, audience targeting, and budgeting basics.

Module 4: Analytics, Performance Tracking & Practical Project
Introduction to Google Analytics and tracking website traffic.

Measuring campaign ROI, CTR, conversion rates, and basic data reporting.

Live internship project: Executing a simulated digital marketing campaign for a brand/product and preparing a final performance report.

What you will learn

• Learning Outcomes
• Master core digital marketing strategies including SEO, content creation, and social media management.
• Gain hands-on experience in planning and analyzing online promotional campaigns.
• Understand performance tracking using industry-standard analytics tools.

Eligibility