About this course
CEB +3 / UG Internship & Skill Development Programme. Orientation, supervised skill training, practical/field work, project work and final assessment. News writing, basic content creation and digital publishing. Certificate issue is subject to completion of the configured programme requirements. This is a CEB-issued training/internship certificate unless separately approved by the competent institution.
Detailed Course Modules & Syllabus
Module 1: Fundamentals of Media & Journalism Basics
Introduction to media ethics, journalistic principles, and news values.
The art of storytelling: Structuring news articles, press releases, and blogs.
Researching, fact-checking, and interviewing techniques for content creators.
Module 2: Digital Content Creation & Copywriting
Writing for the web: SEO-friendly copywriting, headlines, and engaging hooks.
Creating multi-format content: Social media posts, newsletters, and promotional scripts.
Visual and multimedia content integration (imagery, basic audio/video snippets).
Module 3: Digital Publishing & Social Distribution
Overview of Content Management Systems (CMS) and blogging platforms.
Publishing workflows, scheduling, and optimizing content for different social channels.
Audience engagement, analytics basics, and measuring content reach.
Module 4: Practical Internship Project & Final Assessment
Live project simulation: Producing a digital media portfolio consisting of articles, blog posts, or campaign content.
Editorial review, proofreading, and final publishing execution.
Final evaluation, presentation, and project review.
What you will learn
- Learning Outcomes
- Master foundational news writing, copywriting, and digital storytelling techniques.
- Gain hands-on skills in content creation, optimization, and digital publishing.
- Understand media workflows, audience engagement, and ethical publishing standards.
Eligibility
Requirements
Strong writing and communication skills, basic computer literacy, and an interest in digital media.